Research on the clear gender bias of women:

• Objectification: This is based on women idealisation and added within the media for what they look like and not what they do.
• Absence: Women and girls are missing, they are not as numerously or as diversely represented as men. 
• Misrepresentation: Women are represented very narrowly, as wives, girlfriends, mums, preoccupied with dieting and shopping. 
• Exploitation: Women's bodies and female sexuality are used to sell products and sensationalise content.
• Distortion: Unrealistic representations of "beauty" are damaging body image and the way we value women in general.